Why should ads be organized by common themes in a campaign?

Organizing ads by common themes in a campaign is essential for helping AI understand keyword intent. When ads share a central theme, it allows the AI to better grasp the context and relevance of the keywords associated with those ads. This clarity enables the AI algorithms to optimize the delivery of ads to audiences who are more likely to be interested in each specific theme.

With a deeper understanding of the intent behind the keywords, the AI can more effectively tailor ad placements to match user search behavior and preferences, improving engagement and conversion rates. This approach maximizes the effectiveness of the ads by ensuring they reach the right audience with the right messaging, resulting in a more successful campaign overall.

The other options, while they may have some relevance in a broader sense, do not directly enhance the AI's ability to interpret keyword intent in the same way that organizing by themes does.