Why is it important to assign different conversion values based on parameters like location and audience?

Assigning different conversion values based on parameters such as location and audience is crucial because it allows marketers to align their conversion metrics with specific marketing goals. Different audiences might have varied buying behaviors, and likewise, locations can impact the perceived value of a conversion based on regional market conditions or competitive factors. For instance, conversions from high-value customers in a lucrative market may be prioritized over those from audiences in lower-value regions. By reflecting these considerations in conversion values, marketers can optimize their ad spending, adjust strategies effectively, and ensure that high-priority segments receive the attention they require to achieve overall campaign objectives. This tailored approach can drive better ROI and support more effective decision-making.