Which type of value is realized at the time of conversion, such as transaction revenue?

The correct choice reflects the concept of Actual Value, which is realized when a transaction occurs, leading to measurable revenue. This type of value is tangible and quantifiable because it indicates that a conversion has successfully taken place, resulting in cash flow or direct financial gain.

In the context of performance advertising, when an ad leads a user to make a purchase, the revenue generated from that purchase is considered Actual Value. It is important for advertisers and businesses to focus on this value because it directly correlates with the effectiveness of their advertising strategies and campaigns.

Other types of value, such as Proxy Value, Predictive Value, and Estimated Value, do not translate into immediate revenue upon conversion. Proxy Value may refer to metrics or indicators that suggest potential outcomes, while Predictive Value forecasts likely future performance based on historical data. Estimated Value involves approximating potential revenue or benefits, which, while useful for planning and analysis, does not represent realized income until an actual transaction occurs.