Which of the following is an essential capability for digital leaders to support Google AI?

Developing capabilities in areas like high-quality data is critical for digital leaders supporting Google AI because AI systems rely heavily on data to learn, make decisions, and optimize performance. High-quality data enhances the effectiveness of AI models, enabling them to provide accurate insights and improve advertising outcomes. This capability allows organizations to harness the potential of AI technologies like Google's, making data collection, management, and analysis a priority to drive better results across digital marketing efforts.

Conversely, investing heavily in traditional advertising does not align with the capabilities required for leveraging AI. Traditional advertising methods do not incorporate the data-driven strategies that AI technologies depend on. Focusing solely on web design improvements, while important for user experience, does not facilitate the necessary data-driven approach that AI requires. Similarly, reducing workforce size and costs may not contribute to enhancing AI capabilities; instead, it can lead to a lack of the human resources needed to effectively manage and analyze data essential for AI applications.