What type of insights can advertisers gain from auction insights?

Auction insights provide advertisers with valuable information about their performance in relation to competitors in the bidding process. Specifically, this type of insight highlights how performance metrics fluctuate based on varying levels of auction competition. By understanding metrics such as impression share, average position, and overlap rate, advertisers can determine how their ads stack up against those of competitors during different auction scenarios.

These insights help advertisers identify competitive dynamics, understand where they stand in the marketplace, and inform strategic decisions about bidding and budget allocation. This can lead to better performance optimization by allowing advertisers to adjust their strategies based on real-time competition data.

In contrast, demographic profiles, popular keywords, and suggestions on ad formats, while useful in marketing and advertising strategies, do not fall under auction insights specifically, which focus on relative performance in competitive auction scenarios.