What type of information is included in the Bid Strategy Report?

The Bid Strategy Report is specifically designed to provide insights into the effectiveness of the bidding strategies employed in ad campaigns. It includes key performance metrics that are directly tied to the bid strategy being used, such as impressions, clicks, conversions, and overall cost-efficiency. By focusing on this data, advertisers can assess how well their chosen bid strategy aligns with their campaign goals, enabling them to make informed adjustments to optimize performance.

The other options, while important in their own contexts, do not define the primary purpose of the Bid Strategy Report. For instance, daily spending on individual ads relates more to budget tracking rather than the strategic analysis of bidding. Similarly, an overview of ad creative assets pertains to the content of the ads rather than the bidding approach. Lastly, comprehensive analytics on user engagement encompasses a broader range of metrics that go beyond bid strategy efficacy, making it less relevant for this specific report. Thus, the correct answer captures the essence of what this report aims to convey.