What tools are commonly used for performance ad analytics?

The choice of Google Analytics and Facebook Ads Manager as tools for performance ad analytics is accurate because these platforms are specifically designed to track, measure, and analyze advertising performance. Google Analytics provides detailed insights into website traffic, user behavior, and conversions, allowing marketers to understand how ad campaigns are impacting their sites. It enables users to set goals, track user journeys, and evaluate the effectiveness of various marketing strategies.

Facebook Ads Manager complements this by offering a robust set of analytics tools tailored for running and managing ad campaigns on Facebook and Instagram. It provides metrics related to ad performance, audience engagement, and return on ad spend, allowing users to assess campaign effectiveness and make data-driven decisions. Together, they form a powerful analytic duo that marketers rely on to optimize their performance advertising efforts.

In contrast, design software and video editing tools are tailored for creating content rather than analyzing its performance. Email marketing platforms and social media schedulers focus more on campaign execution than measurement analytics. Project management software and CRM systems support operational and customer relationship tasks but do not specifically provide the analytics required to assess ad performance directly.