What tool helps forecast campaign performance based on targeting an increased ROAS?

The Performance Planner is specifically designed to assist advertisers in forecasting campaign performance by simulating various scenarios based on changes to budget, targeting, and bid strategies. When aiming to increase Return on Advertising Spend (ROAS), the Performance Planner allows users to analyze potential outcomes by adjusting targeting parameters and budget allocations, enabling more informed decision-making.

This tool utilizes historical performance data and predictive analytics to provide insights into how adjustments can positively impact ROAS. By entering variables such as targeting options, it can estimate the expected performance, helping advertisers optimize their strategies to achieve better financial returns from their campaigns. Such capabilities position the Performance Planner as the go-to tool for forecasting performance, especially when the focus is on maximizing ROAS.

The other tools mentioned have distinct functions that do not align with forecasting campaign outcomes in relation to ROAS. For instance, the Conversion Tracking Tool measures the effectiveness of campaigns by tracking specific actions taken by users but does not forecast future performance. Ad Strength Ratings evaluate the quality of ads but do not provide predictive insights on financial returns. Customer Match allows advertisers to target specific audiences based on user data but does not assist in forecasting campaign performance.