What tool can help marketers forecast different budget impacts on campaign performance?

The Performance Planner is an essential tool for marketers looking to forecast how changes in budget will affect their campaign performance. It utilizes historical data and predictive models to generate projections for various budget scenarios. This allows marketers to simulate different spending levels and see expected outcomes, helping them make data-driven decisions about budget allocations.

By using the Performance Planner, marketers can analyze potential impacts on key performance indicators, such as clicks, conversions, and return on ad spend. This insight is crucial for optimizing campaigns and ensuring that budget decisions align with marketing goals.

Other tools mentioned serve different purposes. For example, Google Merchant Center is primarily designed for managing product listings in Google Shopping ads, while the Keyword Planner assists with keyword research for search campaigns. The Display Planner focuses on planning display advertising by suggesting targeting options and placements, but it does not specifically address budget forecasting like the Performance Planner does.