What should be included in the setup for P Max campaigns to effectively control budgets?

To effectively control budgets in Performance Max (P Max) campaigns, it's important to consider the target locations strategically. Including at least ten locations per account allows for a distribution of budget and performance analysis across multiple regions. This helps ensure that the budget allocated is efficiently spent where it generates the most value, as data from various locations can provide insights into which areas are performing better and allowing for adjustments as needed.

When managing campaigns, having multiple target locations means that the machine learning algorithms can optimize placement and bidding strategies more effectively, leading to improved overall performance. This level of granularity enables better tracking and adjustments based on market responses, ultimately leading to more efficient budget management.

Overall, including multiple locations gives a campaign flexibility and the ability to gather sufficient data for sophisticated decision-making without concentrating risk on a single area. This is essential for optimizing spend and maximizing returns. Other options may not provide the same level of control and efficiency when it comes to budget management in P Max campaigns.