What is the purpose of auction insights in performance ads?

The purpose of auction insights in performance ads is to provide advertisers with crucial information about their competitors' visibility in the ad auction. By understanding shifts in competitors' visibility, advertisers can gauge how their ads are performing relative to others and make informed decisions to optimize their campaigns. Auction insights reveal valuable metrics such as impression share, average position, and overlap rate, which help in assessing whether changes in the competitive landscape may be affecting ad performance. This understanding allows advertisers to adjust their strategies and improve their chances of securing more effective ad placements.