What is the purpose of using enhanced conversions in lead generation?

The purpose of using enhanced conversions in lead generation is to upload offline conversions easily. Enhanced conversions provide a way to collect and send hashed first-party conversion data from your website or app to the advertising platform. This allows businesses to attribute leads generated online to offline actions, such as phone calls or in-store visits, which can be crucial for measuring the effectiveness of advertising campaigns. By linking online activity with offline results, businesses gain a more holistic view of their marketing performance and can optimize their lead generation strategies accordingly. This capability helps in understanding customer behavior more effectively and can lead to better targeting and improved ROI on advertising spend.