What is the purpose of Performance Planner?

The purpose of Performance Planner is to forecast future performance based on past data. This tool allows marketers to analyze historical performance trends, evaluate various scenarios, and understand how changes in budgets, campaigns, or other parameters could impact results. By utilizing machine learning and data analytics, Performance Planner helps users make informed decisions about how to allocate their advertising budget effectively, ensuring that they are poised to achieve their desired performance outcomes. This predictive capability is critical for optimizing campaign strategies and maximizing return on investment over time.