What is the purpose of search trends and demand forecasts in performance advertising?

The purpose of search trends and demand forecasts in performance advertising is primarily focused on planning effective promotional strategies, designing landing pages, and managing inventory. By analyzing search trends, advertisers can understand what consumers are currently interested in and how demand for specific products or services fluctuates over time. This insight allows businesses to tailor their marketing efforts to align with consumer behavior, ensuring that promotions are timely and relevant.

Moreover, demand forecasts enable advertisers to anticipate the level of inventory needed to meet expected consumer demands, which is crucial for avoiding stock shortages or overstock situations. This holistic planning approach leads to more efficient use of advertising budgets and resources, ultimately driving better performance in advertising campaigns.