What is the primary goal of ad retargeting?

The primary goal of ad retargeting is to display ads to users who have previously interacted with a brand. This strategy is designed to re-engage potential customers who have shown interest in a product or service but may not have completed a purchase or taken a desired action at that time. By targeting these users, brands can remind them of their previous interactions, encourage them to return, and ultimately increase conversion rates.

Retargeting leverages the insights gained from tracking users' online behaviors, allowing advertisers to create tailored ads that resonate with individuals based on their past engagement with the brand. This makes advertising efforts more efficient, as these users are already familiar with the brand, which can lead to a higher likelihood of conversion compared to targeting new, unfamiliar users.