What is the main advantage of real-time bidding (RTB) in advertising?

The main advantage of real-time bidding (RTB) in advertising is that it allows automated auctions for targeted placements. This technology enables advertisers to bid on ad impressions individually as soon as they become available, facilitating immediate and precise targeting based on user data and behavior. This process happens in milliseconds, meaning that in the time it takes for a web page to load, bids can be placed, and the most relevant ad can be shown to the right audience at the right time.

The emphasis on automation is significant because it increases efficiency, reducing the time and resources needed to manage ad placements manually. Additionally, RTB leverages vast amounts of data to ensure that ads are not just placed randomly but are served to users who are more likely to engage with the ad, enhancing the overall effectiveness of advertising campaigns. This real-time decision-making is not only cost-effective but also enhances the targeting precision, which is paramount in today's digital advertising landscape.