What is the first step recommended when adopting a Google AI solution?

The first step recommended when adopting a Google AI solution is aligning on the most relevant and impactful metrics. This foundational step is crucial as it ensures that any AI implementation is directly tied to meaningful goals that will drive the business forward. By focusing on relevant metrics, organizations can create a roadmap that reflects their specific objectives, enabling more effective data utilization and maximizing the potential of the AI tools being deployed.

Establishing these metrics also facilitates better measurement of success and optimization opportunities once the AI solution is operational. By prioritizing impactful metrics, businesses create a clear focus for their campaigns, ensuring that resources are directed effectively to produce the highest possible return on investment.

In contrast, aligning on irrelevant metrics, choosing random marketing objectives, or ignoring business objectives can lead to wasted time, resources, and potentially result in poor performance outcomes. Without a strategy grounded in meaningful, relevant metrics, the AI solutions may not serve their intended purpose, ultimately hindering the overall goals of the organization.