What is one of the best practices for online sales with Performance Max?

Linking the Google Merchant Center feed to Shopping Ads is one of the best practices for online sales with Performance Max because it enables advertisers to harness the full potential of the automation and machine learning capabilities of the Google Ads platform. By connecting the Merchant Center, businesses can ensure that their product information, such as prices, availability, and descriptions, is directly available to Google's algorithms. This integration allows for dynamic serving of ads tailored to users’ search queries and real-time inventory.

When the feed is linked to Shopping Ads, it enhances the capability of Performance Max campaigns to display accurate product listings across various channels, fostering a more seamless shopping experience for customers. This level of integration helps drive more targeted traffic to ads and improves overall campaign performance, as potential customers see the most relevant products according to their behaviors and preferences.

The effectiveness of automated systems within Performance Max is maximized when accurate and real-time data from the Merchant Center is utilized, ultimately leading to higher conversions and better return on ad spend.