What is an optimization score?

An optimization score is fundamentally an estimate of how well search campaigns are set to perform, reflecting the potential effectiveness of a given campaign in terms of its setup, strategy, and various measurable components. This score is derived from an analysis of different factors such as keywords, bids, targeting, and overall account performance. The score helps advertisers understand how closely their campaigns align with recommended best practices, enabling them to make more informed adjustments that could lead to improved campaign outcomes.

While ad click-through rates, total ad spend calculations, and metrics for customer acquisition cost are all important metrics in the digital advertising landscape, they do not provide the same strategic insight regarding the setup and configuration of the search campaigns. An optimization score is specifically designed to guide advertisers in refining their strategies to maximize performance potential, making option B the most accurate description of the concept.