What is a recommended practice for measuring online conversions?

Implementing global site tags and enhanced conversions is a recommended practice for measuring online conversions because it enables seamless tracking of user interactions across your website. Global site tags serve as a unified framework for integrating various Google tools and provide a consistent way to collect and send data about user behavior and conversion actions.

Enhanced conversions take the tracking a step further by capturing additional user data, such as email addresses or phone numbers, which allows for more accurate attribution and reporting. By tying this data back to specific conversion actions, businesses can gain deeper insights into their customer journeys, improve targeting, and optimize campaign performance. This holistic approach ensures that all relevant conversion data is captured accurately, leading to better decision-making and enhanced advertising effectiveness.

In contrast, avoiding the use of tags entirely does not leverage the potential of online measurement tools, ignoring transaction-specific values undermines the ability to analyze the effectiveness of different conversions, and focusing solely on offline conversions limits the insights that can be gathered in the highly digital landscape where many interactions occur online.