What is a primary function of audience intelligence in performance advertising?

Audience intelligence plays a crucial role in performance advertising by enabling targeted advertising based on consumer behavior. This involves collecting and analyzing data about audiences to understand their preferences, demographics, interests, and online behavior. By leveraging this information, advertisers can create more personalized and relevant ad campaigns that resonate with specific segments of the audience, resulting in higher engagement rates and improved conversion outcomes.

Targeted advertising allows brands to deliver messages to the right people at the right time, enhancing the efficiency of ad spend and increasing the likelihood of achieving desired results. Knowing the audience's behavior enables advertisers to refine their strategies, optimize ad placements, and ultimately drive better performance in their advertising efforts.

The other choices do not encompass the primary function of audience intelligence. For instance, while reducing costs and assessing the effectiveness of ad creatives are important aspects of advertising, they are not the core focus of what audience intelligence primarily aims to achieve. Compliance with legal standards, although essential in advertising practices, does not revolve around audience intelligence either. Instead, audience intelligence's primary strength lies in its ability to connect advertisers with their target audiences through insightful behavioral insights.