What does the 'maximize conversion value' strategy aim to achieve?

The 'maximize conversion value' strategy is designed to optimize the total conversion value generated from a campaign while effectively utilizing the allocated budget. This approach focuses on not just increasing the number of conversions, but on maximizing the revenue or total value derived from those conversions, ensuring that the investment made in advertising leads to the highest possible return.

By leveraging this strategy, advertisers allow their campaigns to focus on valuable actions, enabling the algorithm to bid dynamically in a way that prioritizes higher-value conversions rather than merely aiming for a specific number of conversions. This is particularly beneficial in scenarios where different conversions may have varying values, allowing for enhanced profitability.

In contrast, other strategies such as setting a predetermined ROI percentage or aiming for a lower cost per click may not directly align with maximizing the overall value generated from conversions and can limit campaign flexibility. Additionally, strategies that focus on limited audience reach do not support the goal of maximizing conversion value, as they restrict potential customer interactions and revenue opportunities.