What do audience signals help advertisers to achieve within their campaigns?

Audience signals play a crucial role in helping advertisers effectively connect with the right segments of the market. By leveraging data on behaviors, demographics, interests, and previous interactions, audience signals allow advertisers to identify and target high-value audiences who are more likely to engage with their ads and ultimately convert. This targeting enhances the chances of successful outcomes for ad campaigns because it focuses resources on individuals already showing potential interest or intent, rather than casting a wide net.

In contrast to other functions listed, such as increasing ad spend efficiency or automating bidding, audience targeting is specifically designed to maximize engagement from those most likely to be interested in the product or service being advertised. This precision not only fosters a higher conversion rate but also improves the overall effectiveness of the campaign by directing efforts toward audiences that align closely with the advertiser's goals.