What can limited budgets prevent when it comes to advertising?

Limited budgets can prevent serving ads when eligible, as running ads often requires a certain minimum expenditure to ensure visibility and competitive presence in the advertising space. If the budget is constrained, it may restrict the frequency and reach of ad placements. This can lead to missed opportunities for impressions or clicks, ultimately affecting overall advertising effectiveness.

While meeting performance targets, attracting consumers effectively, and achieving cost per action targets are important considerations, they can still be addressed within the boundaries of a limited budget. For instance, performance targets and cost per action can be optimized through strategic planning and focus on high-performing ad creatives. However, if the budget does not allow for adequate ad serving, the fundamental opportunity to even make a presence in the market is curtailed, thus preventing the ads from being served when they are eligible.