What aspect of campaign management is emphasized by budget agility?

Budget agility emphasizes the ability to reallocate funds dynamically based on significant insights gained during a campaign. This means that as data is collected and analyzed, marketers can adjust their spending to focus on the most effective strategies or channels, ensuring that resources are optimized for maximum impact. By reallocating the budget, campaigns can respond to changing conditions in real time, such as shifts in customer behavior or market trends, ultimately leading to better performance and higher returns on investment.

This approach allows campaigns to be flexible and responsive, tailoring spending to the areas that drive the best results. In contrast, the other options suggest more static or less strategic approaches to budget management that do not reflect the agile mindset necessary for effective campaign optimization.