To maximize the value driven by advertising, which of the following tools can be utilized?

The Performance Planner and bid strategy reports are essential tools for maximizing the value driven by advertising. The Performance Planner allows advertisers to forecast the potential impact of different performance strategies and adjustments, helping to allocate budget efficiently based on predictive analytics. It provides insights into bidding adjustments that can lead to improved performance metrics such as conversions and return on ad spend.

Furthermore, bid strategy reports offer detailed information on how different bidding strategies are performing, allowing advertisers to analyze which strategies yield the best results in terms of cost efficiency and campaign effectiveness. By using this combination of tools, advertisers can optimize their campaigns to achieve better outcomes and ensure that they are getting the most value from their advertising investments.

Other options, while valuable in their own right, do not specifically focus on the mechanisms of driving immediate advertising performance like the Performance Planner and bid strategy reports do. Social Media Analytics may inform about audience engagement and behavior, Offline Sales Reports provide insights into sales outside of digital channels, and Market Research Tools can offer information about broader market dynamics, but they do not directly influence the optimization of advertising performance in real-time as effectively as Performance Planner and bid strategy reports.