How often should you engage with your planning via Performance Planner?

Engaging with your planning through the Performance Planner quarterly is beneficial because it aligns with the dynamic nature of advertising environments. This frequency allows advertisers to assess performance data and changing market conditions effectively. By reviewing plans every three months, you can make timely adjustments to your campaigns based on seasonal trends, shifts in consumer behavior, and new business objectives.

The quarterly review cycle ensures that you are not making decisions based on stale data, thus enabling more informed and responsive strategy adjustments. This regular engagement promotes ongoing optimization of ad spend and performance, ultimately leading to better results. Additionally, this timeframe provides a balance between being proactive and not overwhelming yourself with the need for constant adjustments, which can be counterproductive.