How can you pin headlines in responsive search ads?

Pinning headlines in responsive search ads allows advertisers to control the placement of specific headlines within their ads. This feature is beneficial for emphasizing key messages that might be crucial for a particular campaign or audience segment. By pinning a headline to specific positions, advertisers ensure that certain messaging is always present in those defined spots, enhancing the clarity and consistency of their ad messaging.

For example, if there is a brand tagline or an important offer that needs to be highlighted, it can be pinned to ensure it appears in the desired location every time the ad is served. This approach maximizes the impact of the ad's most crucial elements, making it more likely to attract the attention of potential customers.

The other options represent ineffective methods or misconceptions about ad functionality. Randomly placing headlines or using images without text does not leverage the structure and intention behind responsive search ads effectively. Additionally, the idea that pinning is not possible contradicts the functionality that Google Ads offers, which indeed includes the capability to pin headlines.