For effective images in ads, what should be prioritized?

Maximizing serving with square and landscape ratios is essential for effective images in ads because these formats are highly adaptable to various placements across digital platforms. Square and landscape images provide more versatility as they can be displayed effectively in feeds, stories, and banners, which enhances visibility and engagement with the audience.

When images are tailored to the formats commonly used in social media and online advertising, they are more likely to capture users' attention and perform better in terms of clicks and conversions. This adaptability ensures that the ad can be optimized for different devices and screen sizes, which is crucial in today’s multi-device landscape.

In contrast, keeping important content in the outer edges is not as effective since many platforms crop images, potentially cutting off vital elements. Uploading predominantly landscape images may limit the ad's reach as various formats are important, while using images that significantly differ from the landing page can create a disconnect for users, impacting their overall experience and trust.